What is Philanthropy?

Hi, everyone, Maria Hinton here and thank you so much for tuning in. Today’s topic is all about philanthropy and how I have infused it into my business model and why I’m really really passionate about it.

I want to share with you all how philanthropy has actually changed the way that I live as well as the way that I function in my business, and I have to tell you, by infusing philanthropy in my business, not only am I more focused, more driven, more motivated, but I’ve also increased a tremendous amount of abundance, and I want to show you exactly how, okay? Let’s get started.

[musical intro]

Alright, so before we begin, let’s talk about what philanthropy actually means. Well, in a broad sense, philanthropy means, ‘love for humankind,” okay? I is derived from the Greek words, philos, which means ‘loving’ and anthropos, which means humankind. So, a person who practices philanthropy, like myself, would be called a philanthropist.

Now, the purpose of philanthropy is really to improve the wellbeing of humankind, by preventing and solving social problems.

Philanthropy is definitely not the same as charity, and I can see a lot of people getting confused by the two. Charity focuses ending suffering that comes from those social problems, while philanthropy actually focuses on eliminating that social problem in the first place.

So, let me give you an example. Let’s say giving food from a person who is suffering from famine. That would be charity– an example of charity. That food helps that person through a very short time, okay? But the person will become, again, hungry in the future. So you can see how that would fall under a charity model.

Whereas, philanthropy would be, perhaps, teaching a person how to grow food for themselves so that they can sustain over the long haul would be an example of philanthropy, because it eliminates the social problem causing the person’s hunger in the first place.

For those of you that have been following my business for a while, you can see that I haven’t really talked a lot about philanthropy. I kind of just did my own thing when it came to working with organizations and nonprofit organizations and other business owners to really make change in a big way.

But I really never actually infused philanthropy in my business model for the first two years because I really didn’t think that it would be something people would be interested in. I didn’t really think that it would appeal to my market, and what had happened over those two years is I felt that I was living almost like a double life. You know, I had this successful business that was running, but yet I had this other piece of me that was so passionate about making change in the world.

I would often fantasize about, and I often still do, of traveling to Africa, and digging wells, and finding ways where people can have access to clean water, healthy foods, education.

How am I not using this in my business? How am I not using my business as a platform for me to shout out my message even more and create a tribe around me that not only believed in my message, but believed in it for themselves as well, for their own business? And so this is part of the reason why we have drastic change in my business and started incorporating philanthropy. It’s always been there, I’ve just now infused the two.

So, why do I feel so passionate about philanthropy and why do I think every entrepreneur or business owner out there should look at incorporating philanthropy in their business model.

Well, there’s a few reasons, but the ones that stick out most to me are the ones that have had such a huge impact on myself and my business personally. So, the thing that I’ve come to realize is that, in business, I have done very well for myself.

But there was still this void inside of me where I didn’t feel like I was making an impact the way that I wanted to.

There are a lot of people out there suffering, and I knew that I could work towards perhaps helping come up with a solution to that problem, okay? So, I had to step outside of not only my business and think bigger, okay? I had look past the numbers, look past the to do lists and say, what can I do?

What vision can I create and breathe life into that is bigger than mine, my own business, that will definitely bring about some serious change?

Something that I know that I can be part of, walk away from, and feel really good that I’ve directed my time, my energy, my money to those causes.

And so, that is what I started to do. I researched a couple organizations that I’m really really a big supporter of. Two of them are Food for Kids and Feed the Children. I did a lot of research, and I thought, ‘how can I infuse this into my business and make an impact at the same time?’ And so that is what I’ve done.

Now, how has that helped me as a business owner? Well, there’s a few things that has happened. Everytime I run into a roadblock in business, anytime I feel like I’m stuck, anytime I feel like I’ve been knocked down and I can’t get back up, I find now that I’ve infused philanthropy into my business model, I realized that there’s a lot of people that are rooting for me, and there’s a lot of people that need my help.

If I stay on the ground, no one is going to benefit for that, so by having a vision bigger than myself, bigger than just lining my pocket and my bank account, I found that I was able to stay focused and I was able to roll with the punches in business, that business throws you from time to time a lot easier. I was able to step outside of my comfort zone because I was not only doing it for myself, but I was also doing it for those organizations that needed my support. So that was the first thing that I did.

The second thing that it did was released any kind of like, attachment that I had to money.

I know that a lot of business owners struggle with their money mindset, they have a lot of blocks around money, and the idea of giving is scary to them because they feel that they don’t even have enough to support themselves.

But, one of the things that I have realized, and I have done throughout my whole life, is even when I had barely any money, there was always someone that was in a worse off situation than I was.

To be able give consistently, regardless of my situation, helped remove that attachment to money and really instilled that belief in faith that money will come to me.

“Money will flow to me”.

“Money is just energy”.

“ Money is neutral, it’s not good, nor bad”.

It’s what we do with money that actually counts.

So I found by directing my money and my energy and my time to organizations that I was passionate about, it released that attachment to money, because I knew that even if I only had twenty dollars to give, that twenty dollars was not going to buy me Starbucks, but it was going to, maybe help a family, buy a goat.

Infusing philanthropy really kept me in line and really kept me focused.

The other thing that happened in my business, when I started off, I had these goals that I had set for myself, just like you.  If you’re a business owner, you have goals, financial goals that you would love to meet.

When I started off, I told myself, I only want to make $100,000. I just want to replace my salary from the corporate world and I’ll be happy as a clam. I realized that that also was a money block. I was almost protecting my ego, saying, you know, it’s not possible to make $100,000.

Deep down inside, I had these beliefs that perhaps it wasn’t possible to make more than $100,000 because I never had. And so, what happened, is when I look at my money goals at the time that I had set, I set those money goals out of fear. I also had a lot of issues around money still, and I was working through them, so $100,000 was like my safe place.

Now, when I look at my goals and my business, I don’t have a cap on what I want to make, and I don’t have a cap on what I want to bring into my business, because the way that I look at it, I’m a channel, and I am going to bring in money so that I can direct those resources to places, people that absolutely need it. So, when I’m setting my goals for myself, I’m definitely out of my comfort zone. I’m setting really really big goals, not only for myself but for these organizations that I’m passionate about and I really want to help. So philanthropy, really helped me get a handle on a few things.

Now, the other thing that I’ve come to realize when it comes to charitable giving, is that there is no better feeling, to be able to hand money over to an organization, a person and know that that is going to someone who definitely needs it. There’s this thing that happens, like, that impact, you can’t describe it. It’s like intangible impact.

I don’t know, by me donating this money, how far that trickle effect is, or how far of a reach that impact is, so if I’m giving, you know, to an organization, and I’ve helped a young girl go through school, okay, that’s great, but what is the impact that happens after her? You know, how does she impact others?

Maybe she gets an education and she becomes a lawyer, and then, now, she’s making an impact on other people’s lives, so there’s this trickle effect that really cannot be measured . That is a really, really beautiful thing.

I call that intangible impact.

I always encourage all of my clients, and any of my friends that run a business, and even if you don’t run a business, to look at ways you can give back. Looking at ways where you can make a huge impact and use your business as a platform for shouting out your message, because, I’m telling you that the benefits that come back to you are just indescribable.

I can’t even begin to describe the crazy things that I’ve experienced since I have openly told people that I’m a philanthropist and shout out from my business platform.

This is what I represent, what is important to me, and most importantly, how I want to make a change in this world.

It’s really added just a tremendous amount of purpose and direction in my life, and in my business, and I find that by having this purpose and direction, everything else just seems to take care of itself, because I’m focused on my end goal.

So, if you’re a business owner, and you’re not sure exactly how you can infuse philanthropy into your business, that’s perfectly okay. You could actually head over to my contact page, and there is an option there where you can fill out a form, or you can actually record a video for me, telling me a bit about your business, and we can brainstorm ways as to how you can infuse philanthropy in your business and really really make a huge impact.

Believe me, there are a lot of people out there, a lot of organizations that need our help and our support, and I promise you, you know, one of the things that I noticed instantly when I started doing this, and intertwining it into my business was, I was a lot more confident in anything that I did in business, and I had no problem charging my fees. I believed that there was value, but I also knew that that money was going to a really great cause.

So, how I give back and how do I intertwine it into my business model? Well, what I do is, 5% of all of my sales from my one-to-one work goes to two specific organizations. Food for Kids and Feed the Children. Those two organizations I’ve been supporting for a very long time.

I believe in their message, I believe in their impact, I believe in the work that they’re doing. I’ve been fortunate enough to see it firsthand, so I’m a big advocate for those two organizations. Another way is that I have an online store on my website, at mariahinton.ca. You can check it out. It’s a boutique, and it’s called The Promise of Potential Boutique. All of the profits from those sales are banked. I keep letting my bank account increase, increase, increase, and then what I do is at the end of each month, I will take that money that I’ve collected from the sales in my business and I direct it to a specific organization.

I’m always looking for new nonprofit organizations that are out there, making just this unbelieveable impact in the world, and that is what I do.

Being able to give back that is amazing. I can’t even describe the feelings that run through me sometimes, from time to time, being able to hand over a nice sized check to an organization that really does need that money.

The feeling is unbelievable, and so I’m always striving to incorporate more and more ways where I can direct money to organizations that absolutely need it, so that is the way that I’ve infused philanthropy into my business. I take a portion of my fees and I allocate it and I set up an online boutique that runs on auto, I don’t have to do a whole lot to maintain it, which is really great, and it just generates a lot of money.

I have some big goals for this boutique in the next year, so that will December 2017 to be able to donate a million dollars by the end of the year to various organizations. And so, like I said, I’m very passionate, I’m very driven, but having this big vision allows me to really stay focused and on track.

If you have any questions, reach out to me on the contact page. I’d be more than happy to answer any of your questions or help you find ways to infuse philanthropy into your business, okay? Talk to you all soon.
Thanks for tuning in,

Maria Hinton